Travellers using film locations for holiday inspiration

Published on 1 January 1970 by Raffick Marday

Have you ever watched a film at the cinema, eyes glued to the screen as the camera gracefully pans over an incredible landscape and thought, ‘I wish I could go there’?

compare travel cardsRecent research reveals that movie fans have acted on their fancy, with thousands jetting off to destinations portrayed in some of the biggest films of 2011-12.

Kate Hopcraft of, which conducted the research, said: “The search increases to movie destinations just goes to show that our love of film doesn’t end when we leave the cinema, as film fanatics from across the UK have been inspired to visit the top locations of 2012 in real life.”

The stunning beaches of Hawaii shown in popular film The Descendants proved to be a magnet for UK travellers.

With their interest piqued by the sand, sea and beautiful scenery – and no doubt George Clooney – UK holidaymakers prompted a surge in searches to Hawaii. Searches to the island increased by a whopping 282% in January 2012 compared to January 2011.

Skyfall may have missed out at the Golden Globes, but it certainly caused a stir among UK jetsetters, with searches to on-set location Istanbul up 171% and Shanghai up 108% in its month of release compared to the same period last year.

The Hunger Games was hugely successful and sparked a 141% increase in searches to its location of Asheville, North Carolina.

And with its jaw-dropping landscapes, it is no surprise that The Hobbit inspired a rise in searches to New Zealand totalling 114% followings its release in December 2012.

The Twilight phenomenon also inspired its fair share of UK holidaymakers. With jetsetter ‘Twihards’ keen to visit its main location of Vancouver, searches were up 89% in November 2012.

Ms Hopcraft added: “With the Oscars just around the corner, it will be interesting to see whether the winning productions spark further travel interest as fans look to recreate the cinematic magic for themselves.”

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