Shopaholics: Women spend £400 on Unworn Shoes

Published on 1 January 1970 by Raffick Marday

British women spend nearly £300 a year on shoes, new research shows, even though over half of their collection remains unworn.

The average woman owns twenty pairs of shoes, the research by The Co-operative Insurance shows, 11 of which remain hardly worn, amounting to £400 worth of wasted leather.

Despite this figure, women continue to shop for more shoes - the average pair costs £36 and the average annual shoe spend per female is £288. While 10 percent of those surveyed spend even more, at least £600 a year on the habit.

“It’s staggering to think about how much the average woman’s shoe collection could be worth,” said Lee Mooney, The Co-operative Insurance head of home insurance.

“Whereas a few decades ago shoes may have been considered an indulgent purchase, it’s now the norm to spend a considerable amount of money on them every year.”

The study also shows cupboards across the country become more and more packed with shoes, as more than a fifth of women cannot bear to throw old shoes out. Even though most women will wear a pair of shoes for three year before binning them, 21 percent admit they never throw them out.

More than a third of women agree buying shoes makes them feel better, while 52 percent claim they fuel their shoe buying habit to ensure their shoes match their new outfits, 18 percent do it to stay in fashion, and 10 percent even admit they have a shoe obsession.

Even if the shoes to do not fit, 31 percent of women admit they have bought ill fitting shoes just because they liked them.

If you have a shoe buying habit and are worried about your current financial situation, you could take the shoes you never wear and sell them at a car boot sale. To prevent you from overspending on shoes you cannot afford in the future, you could also try using a prepaid credit card to budget your monthly income.


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