Romancing a Potential Partner Costs a Bomb

Published on 1 January 1970 by Raffick Marday

An impressive 1.6 million Brits intend to find a partner in 2011, but new research shows for many, this will not come cheap.

A third of those who have made finding a girlfriend or boyfriend their New Year’s resolution expect this search to cost them an average of £724 – amounting to a collective spend of £377 million.

With Valentine’s Day around the corner, the figures from a Santander study revealed those not in a relationship find the sight of loved-up couples too depressing.

Over a third of those who looked for a partner in 2010 had given up their quest by the end of February.

“Millions of people are looking for love this year and Valentine’s Day is often thought of as a key time for those seeking a partner,” said Ian Coles, Santander Cards director.

“However, our research shows that the quest for love can cost a considerable amount of money for some, which could cause financial strain.”

The research also showed that 34 percent of singletons last year had succeeded in finding a partner – although those who admitted it had cost them money (11 percent) said the average cost was £1,667.

In contrast, a small number of love hunters, nine percent, revealed their search actually saved them an average of £754 last year.

Those in Scotland are the most likely to be looking for love, with seven percent of Scots claiming they had made a resolution to find a partner this year, while those in London and the North East have the next biggest numbers of love-hungry inhabitants – both five percent.

Love on a Budget

The expense associated with romancing another half, as this study shows, can be costly, and in the current economic climate, too much of a strain for the average bank balance to accommodate.

The latest Consumer Confidence survey by Nielsen Company revealed more people this year have no spare cash due to tax increases, pay freezes, redundancy, inflation, and welfare cuts.

Twenty seven percent of the nation admitted they have no spare cash left after purchasing essential items such as food, and paying off bills.


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