Fulfilling Dreams: Priceless?

Published on 1 January 1970 by Raffick Marday

Brits admit they would sacrifice a whole month’s salary to fulfil and achieve an important ambition, new research shows.

The study by Scottish Widows reveals 3.3 million people would go to these lengths for a once in a lifetime experience, and that of the 86 percent of the nation who fantasises about these experiences, 45 percent would stretch their finances as far as they could possibly afford to make it happen.

A further 13 percent even admitted they would be willing to spend as much as it takes to fulfil their dreams.

“A once-in-a-lifetime experience is something to aim for and can be very motivating,” said Roger Black MBE, Scottish Widows Ambassador for the London 2012 Games, and Olympic medal winner.

“For me, winning my Olympic medal was a once-in-a-lifetime experience. It goes to show we can achieve our dreams, if we’re willing to commit enough time and effort.”

While 3.25 million would sacrifice a week’s salary to achieve this special dream, women were revealed as being happier to spend as much as they can stretch to in order to achieve their once in a lifetime experience.

Half of all women surveyed said they would spend as much as they could afford for it, compared to 39 percent of men.

The majority of Brits see a once in a lifetime experience as something that fulfils dreams and something you generally only get to do once.

For some people attending the London 2012 Olympic Games Opening Ceremony is a once in a lifetime experience for 32 percent of Brits. However the high cost of tickets could see many fall into financial difficulty should they dish out the cash to pay for them.

If you want to buy a ticket, or be able to afford your dreams without getting into debt, then a prepaid card could help you budget so you are able to save some money each month.


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