Eurovision win boosts hotel bookings

Published on 1 January 1970 by Raffick Marday

Although it has something of a mixed reputation these days amongst music lovers, the Eurovision Song Contest seems to hold quite a sway over people who are thinking of where to spend a holiday.

Copenhagen

This year’s winner was Denmark and that means the country’s capital city, Copenhagen, will probably be the host of the 2014 event.

However, hoteliers in Copenhagen have already reported a rise in bookings in the week after this year’s competition.

Denmark’s winning entry came from Emmelie de Forest and in the days that followed her victory, LateRooms.com reported that there had been a week on week rise of 282% in hotel bookings for visitors to the city.

If Copenhagen is chosen as the venue for the event next year, it will not be the first time the city has hosted it, as it did so before as recently as 2001.

According to LateRooms, the news of the increase in bookings is no surprise to hoteliers in this year’s host city Malmö as they enjoyed a rise of 750% in bookings in the month following Sweden’s Eurovision win last year.

Lynda Matthews, Head of Marketing at LateRooms.com, said: “The 282% rise that our properties in Copenhagen saw this weekend due to Denmark’s Eurovision Song Contest win is really spectacular, and the Eurovision effect seems to have taken hold there already.

“Our figures show that winning the contest can really put European cities into the spotlight and help to attract visitors, and we hope that fans of the contest will find a hotel for their every need next May in Denmark,” she added.

Other data from LateRooms revealed that previous winners have enjoyed increases in bookings after a winning turn in the competition, but not on a level to match recent years.

Following Germany’s win in 2011, Dusseldorf’s hoteliers saw an increase of 24% in bookings and in 2009 a victory for Scandinavia saw bookings in Oslo rise by 38%.

Staying in Europe during the holiday season is a good way to keep costs down. Another way to keep expenses to a minimum is to organise your travel money in advance so that you avoid expensive airport fees.

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