Co-operative Bank scoop award for best card cross-selling programme
The Co-operative Bank has been awarded the ‘best card cross-selling programme of the year’ at the UK Card and Payments awards.
Speaking about the award, John Pawsey, Value Manager from The Co-operative Bank, said; "The Co-operative has a unique position in being able to offer our customers a variety of products and services ranging from credit cards, through to food and electricals. This gives us a great opportunity to cross and up-sell products based on our customers' needs and personal tastes."
bank credit cards customer satisfactionThe bank received the award for having the most developed and effective programmes for selling products in their supermarkets to customers who own one of their Visa credit cards.
With over 300 high street branches, The Co-operative is steadily turning into a household banking name.
J.P Morgan won the award for best card design of the year for commercial card products.
Santander scooped up two awards, including one for best credit card marketing campaign of the year with their 123 Cashback Credit Card. The other was for the best new credit card product of the year for the same cashback card.
The best prepaid card marketing campaign of the year went to Telefonica Ireland and Raphaels bank for the O2 Money Card.
Orange and Barclaycard were in the final categories for the best prepaid marketing campaign of 2012. The best new prepaid card product award went to the Post Office and Clydesdale Bank for the Post Office Travel Money Card Plus.
Arsenal Football Club and Bank of America won an award for the best affinity and co-branded credit card scheme for the Arsenal FC Rewards credit card.
The UK Card and Payments awards are now in their seventh year.