Childhood memories bring Brits back for more

Published on 1 January 1970 by Raffick Marday

A new poll of more than 2,000 British adults has revealed that 48% had returned on holiday to somewhere they had been as a child.

Nearly a third of these said that they had been back there in the last two years, and it looks like this is a trend that is gaining in popularity as one in ten people say they are more likely to do this than five years ago.

The research concluded that the influence of nostalgia is paralleled by financial reasons for the choices.

A spokesman for TravelSupermarket said: “We can’t afford to get a family holiday wrong, especially as the current economic climate is putting pressure on families to get the best value.

"A trend we've noticed is that families are increasingly likely to return to tried and tested destinations,” he added.

If you are concerned you may struggle to stay on budget during a holiday, where expenditure tends to be higher than usual, a prepaid cardcan help you stay on track.

47% of the people who admitting returning to childhood holiday resorts said they did so because "we know we'll enjoy ourselves" and 39% explained that they wanted their children to "have the same experience we did".

It isn’t only the locations that are being replayed, as activities from childhood holidays are also claimed to play a big part in the overall appeal.

Traditional things such as having an ice cream, building a sandcastle and collecting shells on the beach came top of the list of favourite things to do, closely followed by buying souvenirs such as a stick of rock.

Playing games such as penny machines and claw machines in the arcade as well as more physical beach games all feature in the top ten nostalgic activities.

The ‘staycation’ phenomenon continues to grow in popularity as more families choose to holiday at home instead of taking on the extra expense of a foreign trip. So it is no surprise that traditional British seaside pastimes are being revived.

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