British interest in Monastir, Tunisia, jumps by almost 500%

Published on 1 January 1970 by Raffick Marday

Brits are known for their love of holidays – and with the miserable weather in the UK it is not hard to see why.

Travel cardsWe spent the summer with our umbrellas at the ready as Britain got a soaking from persistent rain which led to heavy flooding in many areas across the nation.

And now we are in the clasp of a second cold snap, which is threatening to assail the UK with ice and snow for as long as three weeks.

It is little wonder that the destination with the biggest increase in searches among UK travellers was somewhere with far milder climes.

The number of UK-based searches for Monastir in Tunisia was up by 490% in 2012 compared to 2011.

This bucked the global trend, according to an annual Hotlist compiled by, which found that destinations in Spain and the Spanish isles have witnessed the biggest surge in searches overall.

In eight of 16 European countries, these destinations experienced the biggest increase in searches in 2012 compared to the previous year.

The largest jump in searches came from Spain itself. Searches for Alayor in Menorca were up by a whopping 500%, indicating a national partiality to stay within the borders of the islands and travel within their own country rather than jet off abroad.

Kate Hopcraft of said: “In light of the continued economic climate in Spain and other Eurozone countries in 2012, it is pleasing to see such positive news for Spanish tourism. Savvy travellers from across Europe have obviously taken advantage of the great deals to be found in Spanish tourist destinations.”

She noted that while UK travellers have shown similar interest in Spanish destinations at various points in the past year, it has “shown an interesting immunity to this trend when looking at 2012 as a whole.”

Other countries experiencing a steep increase in searches include Italy, Norway and Sweden.

If you are planning on going on holiday in 2013, remember to compare the market when it comes to buying your travel money to ensure you get the best deals.


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