Brazil already enjoying benefits from 2014 World Cup

Published on 1 January 1970 by Raffick Marday

It’s always been a tourist hotspot, but since it was crowned the host city for the 2014 World Cup, Brazil has re-entered the public consciousness as a vibrant destination to embrace and explore.


As a testament to this, some Brazilian cities have seen their hotel bookings increase by over 100%, and it looks like things are only just starting to kick off for the South American country.

In the first half of 2013 alone, Salvador saw a 126% increase in the number of people making searches for accommodation within the country compared with the same time last year.

Other cities are benefiting, too – interest in São Paulo accommodation has risen by 32%, Rio de Janeiro accommodation by 36% and Fortaleza by a massive 108%.

So, does this mean Brazil is about to see hotel prices skyrocket? Well, they certainly don’t show any signs of getting cheaper – last year it’s believed that average hotel rates increased by 8% to £151 a night.

The priciest increase has been witnessed in Rio de Janeiro, which has seen rates go up 13% to £177. However, the real test will be what hotel prices look like before the games begin next summer.

It isn’t just the football which is driving prices up, though. It’s believed that Brazil’s bustling economy is helping the country to continually appeal more to tourists. Last year saw a tourism increase of 4.5%, with 5.4 million visitors drawn to explore the hot and dynamic nation.

Alison Couper from said: “It’s great to see interest is building in Brazil ahead of next year’s World Cup.

“Looking beyond the World Cup to the 2016 Olympics, however, we could find that hotels in Rio are scarce. Although the city is working towards a target of 50,000 rooms, this is half as many as London had in 2012.

“While prices in Rio will almost certainly be higher than they were in London last year, travellers should still be able to get good value for money if they book early.”

Planning ahead is a great way to get the best deals, and this is no different when it comes to travel money. Holidaymakers should steer clear of buying travel money at the airport to avoid expensive rates and instead compare travel money cards in advance of an overseas break.


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