Blue Sky Prepaid launches new website

Published on 1 January 1970 by Raffick Marday

Following an extensive period of consultation, Blue Sky Prepaid launched its new website yesterday (18th May). The new site incorporates a number of significant improvements developed on the basis of extensive usability testing.

Improvements include clearer navigation based on the needs of users, much-improved search capabilities and a much clearer design. The new site also includes additional offers and benefits for new and existing customers. Such as Blue Sky Prepaid “lends” you a full year’s worth of Pay Monthly fees in advance, interest-free. No money actually changes hands. Just pay the Pay Monthly fee on time every month for 12 months.

In addition some of the existing features that enhance the Blue Sky Prepaid card over other debit card are benefits such as

12 month mechanical breakdown coverage beyond the manufacturer’s warranty on domestic electrical goods purchased in the UK on the Blue Sky Prepaid MasterCard. Repair or replacement. £1,000 single item limit and £5,000 annual limit applies. Any items over £50 and industry standard exclusions.

Amit Patel, who managed the web project, said: ‘The new site represents much more than a redesign. It required a major rethink of how Blue Sky Prepaid card can better support the communities it serves and how it can best meet its consumer objectives. Amit goes on to say "We hope that the improvements will enhance Blue Sky Prepaid throughout the prepaid sector and with its forward thinking in to increasing awareness and higher education and research communities, and we look forward to receiving feedback on it in due course.’

The Blue Sky Prepaid MasterCard is a general spend debit card denominated in GBP Sterling. Blue Sky Prepaid MasterCards offer two products; a Standard Limit debit Card (no ID is required) which guarantees acceptance (these cards have reduced spending limits) and a Higher Limit debit Card, which is issued to customers who have had their identities verified online and instantly.

The new site is further being improved to support RSS feeds, which will be the news blog that is shortly being introduced and with twitter and facebook integration coming soon.


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