Hot Bank Holiday Increases Staycation Bookings

Published on 1 January 1970 by Raffick Marday

The May Bank Holiday saw some early hints of summer across the UK, with temperatures reaching highs of over 21° and making Britain hotter than some parts of Europe.

Prepaid cards for holidays

The positive weather also saw bookings for summer staycations rise by 40% over the holiday weekend.

According to holiday lettings agency HolidayCottages.co.uk, bookings for summer holidays in the UK have shot up by almost 70%.

James Morris, Managing Director at the company said: “The warm weather over the Bank Holiday period seems to have been a catalyst for this booking frenzy.”

It isn’t just the weather that might be the cause though, with the increases in home-based holiday bookings coinciding with the launch of a major advertising campaign.

The adverts, featuring animated favourites Wallace & Gromit, are part of a new £4 million campaign led by VisitEngland.

Bookings increased by a significant 67% on the same day as the advert launched, with the month of July showing the biggest increase in booking numbers.

Mr Morris continued: “Our data also shows that the latest campaign led by VisitEngland is having a positive effect on domestic holidays as even more people book up staycations and head to our beautiful beaches and countryside this summer.”

Devon is so far proving to be the most popular region for holidaymakers booking UK holidays, closely followed by the counties of Cornwall and Somerset.

VisitEngland’s Chief Executive James Berresford said: “It is great to see that so many people are starting their own ‘Great Adventure’ by booking a domestic break with HolidayCottages.co.uk.

“The Government-funded TV ad campaign starring the quintessentially English duo, Wallace & Gromit, is designed to inspire Britons to book a holiday at home and experience the best this country has to offer.”

The idea of taking a ‘staycation’ holiday is still increasing in popularity for Britons, and one market sector to reap the benefits is the caravan and camping industry. In January there was a 14% increase in the number of advanced bookings compared to the same time last year, according to the Camping and Caravanning Club.

If you do decide you want to go abroad this year, there are ways to keep costs down. A combination of booking flights and hotels in advance, going all-inclusive and taking a prepaid card can all work towards keeping your overall holiday bill to a minimum.

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