Bad Weather Hits UK ‘Staycation’ Prospects

Published on 1 January 1970 by Raffick Marday

Coming hot on the heels of a report that showed less than a quarter of holidaymakers who spent their break in the UK felt it ended up costing them less than going abroad, there is now more bad news for the UK’s domestic tourism industry.

StaycationThe rise in popularity of the ‘staycation’ looks likely to stall this year as a new survey reveals that at least 40% of Brits intend to fly out on holiday in 2013.

The findings from the survey highlighted the fact that over half of the people on a ‘staycation’ said it was “more expensive” than their previous foreign trip and a fifth said they spent the same amount in total as when going abroad.

The results showed that the average cost of a ten-day UK holiday was £710 per person compared with £680 for a trip abroad, including travel, accommodation, food and activities.

The blame was mainly laid at the door of Britain’s famously unpredictable weather, with rainy or cold conditions meaning going on trips to theme parks or the cinema were an expensive necessity.

Mark Pearson, chairman of, said: “It is easy to think that staying in the UK is the cheaper option but the costs soon add up, particularly if you’re throwing money at a rainy day to keep everyone entertained.”

Now a report from Arena Media has revealed that this year four in ten British holidaymakers intend to go abroad for their summer holiday. A quarter of those surveyed even said that they were willing to end up in debt than miss out.

Head of Intelligence at Arena Media Martin Greenbank said: “We expect a rise in demand for overseas holidays; the UK may have fallen back down the pecking order especially now there is no Olympics.”

A simple way to save money on the overall cost of a holiday is to buy your travel money in advance in order to dodge expensive airport rates.


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