Airline introduces ‘design your own' in-flight meal

Published on 1 January 1970 by Raffick Marday

While many airlines are trying to compete with low cost flight operators by cutting back on in-flight drinks and food, Air Baltic is taking a novel approach by giving passengers the chance to customise their menu.

The Latvian low-cost airline, which is based in the Latvian capital Riga and flies from Gatwick to 34 destinations, allows passengers to choose what makes up their in-flight meal at the same time as booking their seat.

Founded in 1995 and with a fleet of 28 aircraft, Air Baltic flights from Gatwick currently take British travellers to destinations including Moscow, Oslo, Stockholm, Warsaw and Istanbul.

The innovative new system gives passengers 20 food and drink options to choose from, including hot dishes, sides dishes, bread and wine.

The menu is likely to be far more inviting that a Clingfilm-clad sandwich offered by many other low cost rivals, as the provisional options include fish souvlaki, teriyaki salmon, grilled pork or chicken breast, coming with a choice of three salads and three types of bread.

Janis Vanags, vice president of corporate communications at Air Baltic, said: “With passengers now being able to create their own inflight meal the possibilities are endless, they can fully customise their inflight meal tray to their liking.”

It looks like prices could well be to customers’ liking too, with hot meals costing just £6-10.

With an expected start date for the new system in May, Air Baltic flyers will be able to drag and drop their preferred items on to a virtual tray online when they check in and choose their seat.

All the relevant nutritional information will be provided, and a full range of alternative options such as vegetarian, kosher, gluten-free and lactose-free options will also be available.

Customers who are unwilling to plan their meal so far in advance needn’t worry: everyone who opts out of the new system will still be able to buy food and drink on board.

When planning a holiday, there are usually ways to keep the overall cost to a low. Booking flights in advance is a well-known money saving technique, but did you know that buying your travel money before arriving at the airport can save you cash too? Taking an organized approach helps you veer round expensive airport rates.


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