Who will be going on holiday during the Olympics?

Published on 27 August 2014 by Raffick Marday

With the Olympic Games upon us, it seems Brits have been contemplating whether or not to escape the chaos or to embrace the atmosphere whilst it’s here.

Research from ABTA (The Association of British Travel Agents) has revealed that approximately nine million British adults (19%) will be taking a holiday in the UK or abroad during the Olympics.

Currently, 5% of the population are still unsure whether or not to take a holiday. This suggests more than two million people may decide to book a last minute holiday.

The findings show that nearly six out of ten (59%) individuals taking a holiday said they were doing so because they always go on holiday at this time of year or simply because they fancied a break.

With the Olympics being held during the summer holidays it is a popular time for Brits to escape the unpredictable British weather and get some sunshine.

Last weekend, when the summer holidays began, ABTA estimated that two million headed abroad with Greece, Turkey and Spain being the most popular destinations.

More than half (59%) of the population said they were excited about the Olympic games, with 7% looking forward to attending an event and 40% looking forward to watching the events unravel at home with friends and family.

One in ten said they look forward to the atmosphere generated from the Games.

Victoria Bacon, Head of Communications at ABTA, said: “Our research clearly shows that most of us in the UK are really looking forward to the Olympics, whether we’ll be attending events, watching on TV or just soaking up the feel good atmosphere throughout the country.

Nearly one in five (18%) of 18-24 year olds said they are looking forward to the feel good factor more than anything.

Bacon added: “Numbers are fairly consistent with past years showing that whilst some have chosen to forgo a summer holiday during the games, these have been balanced by those wanting to get away.”

Individuals looking to book a last minute getaway should look in to a prepaid travel card to avoid accumulating credit and debit card charges.

Equally, people staying at home to enjoy the Games should save into a bank account to make the most of the historic occasion.


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