BANK ACCOUNTS, CREDIT CARDS
Online banking outranks Facebook in the world wide web
More people now bank online than log on to either Facebook or Twitter, according to the latest findings.
Online banking is accounts for the majority of internet users, according to a report from Nationwide Building Society. According to the figures, the main reasons people go online are banking and shopping, accounting for 77% of online users.
Further reasons to go online include looking for holidays (65%), logging on to social media sites (58%), using auction sites such as eBay (53%), job searches (37%) and downloading movies/music (36%).
“Research has shown that we all use online banking now as part of our day-to-day lives, with a quarter (25%) of us going online 2-4 times a week and 12% going online once a day, and this is only likely to grow as technology evolves and tablet computers are made more affordable," said Richard Searle, Nationwide's head of channel integration.
Online banking growth
Further figures also published by Nationwide suggest that more people are now banking online than going into high street branches.
Online banking is becoming the preferred method for Brits to carry out their financial business with 77% of consumers banking online - compared to 69% who use branches and only 16% preferring to use telephone banking. In fact, 47% of people claimed that having a good internet banking service is very important to them when choosing a current account.
Recently, many banks have launched new systems of online and mobile banking, adapting their services to the latest technology in order to better meet their customer needs.
Some of these innovations include Nationwide online banking, Santander SMS alerts, Lloyds TBS mobile banking, Visa Europe mobile payment services, and BlackBerry banking for RBS and NatWest customers.
One of the benefits of online banking is that it allows customers to manage their bank accounts, credit cards or other financial products from wherever they may be at the time.
Tags: BANK ACCOUNTS, CREDIT CARDS, customer bank services, internet access, mobile banking service, online banking